{"id":273,"date":"2018-07-25T05:17:01","date_gmt":"2018-07-25T11:17:01","guid":{"rendered":"http:\/\/brentweaver.co\/?p=273"},"modified":"2020-12-01T06:40:19","modified_gmt":"2020-12-01T13:40:19","slug":"have-you-identified-your-point-of-leverage-yet","status":"publish","type":"post","link":"https:\/\/brentweaver.co\/have-you-identified-your-point-of-leverage-yet\/","title":{"rendered":"Have You Identified Your Point of Leverage Yet?"},"content":{"rendered":"<p>When I\u2019m <a href=\"https:\/\/ugurus.com\" target=\"_blank\" rel=\"noopener noreferrer\">coaching digital agency owners<\/a>, one thing I look for is a point of leverage. What I see most agency owners do (and I used to do it myself), is take an inventory of every skill they currently have &#8211; might have in the future, and have ever considered &#8211; and offer that as a service to their clients.<\/p>\n<p>What they end up with is a business constrained by themselves with no leverage.<\/p>\n<p>Leverage is:<\/p>\n<ul>\n<li>A well-documented process that someone else can run ad infinitum<\/li>\n<li>A seat in your business that can quickly scale with demand<\/li>\n<li>An automated and productized offering that requires little to no human interaction<\/li>\n<li>A marketing system that earns a customer for less than your net margin<\/li>\n<li>A sales system that can bring on new clients without the owner being present<\/li>\n<\/ul>\n<p>Complexity in your business, usually introduced by you, creates a limiting factor in the growth of your business. Over the long run, simplicity wins. So find a simple point of leverage and make the most of it.<\/p>\n<p>Have you figured out a great way to build websites for fitness gyms that is highly profitable?<\/p>\n<p>Great. Go spend the next year gaining one percent of that market. Spend the next five years earning five percent.<\/p>\n<p>Have a well-documented process for helping your clients <u><a href=\"http:\/\/thecampfireeffect.com\/chris-smith\/\" target=\"_blank\" rel=\"noopener noreferrer\">write their about page<\/a><\/u>?<\/p>\n<p>Awesome. Turn that into a course and sell it to other agencies and businesses. There are a <em>lot<\/em>\u00a0of about pages that need help after all.<\/p>\n<p>Consistently hear about how your strategic planning is the most valuable service you offer?<\/p>\n<p>Excellent. Maybe you should do that for businesses and drop all of the other stuff. That idea is so simple it probably scares the bejesus out of you.<\/p>\n<p><em>\u201cFear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do.\u201d <\/em><\/p>\n<p>-Steven Pressfield, <u><a href=\"https:\/\/www.amazon.com\/War-Art-Through-Creative-Battles\/dp\/1936891026\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\" target=\"_blank\" rel=\"noopener noreferrer\">The War of Art<\/a><\/u><\/p>\n<h2>Scale is in Leverage<\/h2>\n<p>Finding that one thing you do better than anyone else is hard. However, once you see it, you should question &#8211; with ruthless aggression &#8211; anything else that pops into your head to offer. This discipline requires the utterance of the hardest word:<\/p>\n<p>\u201cNo.\u201d<\/p>\n<p>There is a question I ask agency owners when I spot a point of leverage:<\/p>\n<p><strong>\u201cWhat if you <\/strong><strong>just did that?<\/strong><strong>\u201d<\/strong><\/p>\n<p>And by \u201cthat\u201d I mean whatever it is that pops out as their obvious superpower. I get this response:<\/p>\n<p><strong>\u201cI couldn\u2019t build a business just on <\/strong><strong>that<\/strong><strong>.\u201d <\/strong><\/p>\n<p>That statement is the most significant limiting belief I hear over and over. Agency owners are so committed to the hard work being a diverse set of skills connected with technical mastery.<\/p>\n<p>Sometimes I think we believe the business we\u2019re in is <em>complication<\/em>.<\/p>\n<p>The hard work is taking your <em>one thing<\/em>\u00a0and figuring out how to package it for a market and then find the market ceiling. What you deliver should be pretty easy. Coca-Cola is still just sugar in water, but the worldwide network of manufacturers, distributors, and branding engine is what all those MBAs wake up daily to further.<\/p>\n<p>Once you find your point of leverage, delivery of your service should be more like clockwork than clock building.<\/p>\n<h2>Be Bold, Take Risks<\/h2>\n<p>The truth is that you could take any single service that you offer and build a seven or eight figure business around it. I think this truth scares most agency owners to death.<\/p>\n<p>I hear things like, \u201cI\u2019d get bored,\u201d or \u201cI couldn\u2019t do one thing all day.\u201d<\/p>\n<p>Those statements couldn\u2019t be further from the reality of <u><a href=\"https:\/\/www.amazon.com\/Business-Expertise-Entrepreneurial-Experts-Convert\/dp\/1605440604\" target=\"_blank\" rel=\"noopener noreferrer\">specialization<\/a><\/u>.<\/p>\n<p>Scaling a business is hard. There is complexity you\u2019ll have to tackle as your business grows. You\u2019ll need to get comfortable with new skills in leadership, management, and risk-taking.<\/p>\n<p>The reality is that you not only <em>can<\/em>\u00a0do that one thing as your business, but it\u2019s probably the best decision you&#8217;ll ever make. That decision will give you the power of leverage.<\/p>\n<p>And once you wield that power, you\u2019ll have a hard time understanding what took you so long.<\/p>\n<p>What\u2019s your point of leverage?<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/brentweaver.co\/have-you-identified-your-point-of-leverage-yet\/\" rel=\"bookmark\" title=\"Permalink to Have You Identified Your Point of Leverage Yet?\"><p>When I\u2019m coaching digital agency owners, one thing I look for is a point of leverage. What I see most agency owners do (and I used to do it myself), is take an inventory of every skill they currently have &#8211; might have in the future, and have ever considered &#8211; and offer that as [&hellip;]<\/p>\n<\/a>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/posts\/273"}],"collection":[{"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":0,"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"wp:attachment":[{"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brentweaver.co\/wp-json\/wp\/v2\/tags?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}