Know Thy Customer

Brent WeaverUncategorized0 Comments

Never fails… “What’s the big pain in your business?” “I don’t have enough customers…” “Who is your customer?” “Well… I work with lots of people, mostly small businesses, some non-profits, this and that really; I don’t really have a niche. You know, I like to keep my options open. I don’t want to get too tied down to any one … Read More

The Myth of Amazing

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There’s a rampant entrepreneurial myth: If my product or service is amazing, it will be successful. I have fallen victim to this myth more times than I would like to admit. “If I only have more time to build my product, more money to deliver my service, then and only then will I be successful.” No. Stop it. Don’t perpetuate … Read More

The Pie Mindsets

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You are either in one camp or the other: The pie is a fixed size: I need to get as big a piece as I can get. If others get more pie, I will get less pie. The pie is a variable size: I need to help the whole pie grow. As long as it grows, I can get more pie … Read More

The 27 Tools I Use to Run My Online Business

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I have been an internet entrepreneur now going on over fourteen years. I feel like the amount of tools available online expands exponentially year over year. Sometimes it’s hard to pick. I can’t tell you how many trials, starter plans, and recurring fees I’ve incurred over the last decade and half, but it’s a lot. If it helps you, I’ve … Read More

15 Things I Learned in the First Two Weeks of Fatherhood

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Two weeks of fatherhood down, fifteen lessons and counting. The female body is amazing. Watching my wife, Emily, go through the ups and downs of pregnancy and then within less than a couple hours meet a brand new human…wow. Peers that told me that I can kiss sleep goodbye were spot on. I haven’t gotten more than about three hours … Read More

Let’s Meet At Castelli’s

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The building. The space. Never felt such a connection to a pile of bricks. What is going to fill the space? What can? It will never. The patio. That ol’ house is for sale… Where it started. That pile of burgers. You knew how to pierce through the veil. How to connect with the essence of what makes us human. … Read More